Tuesday, May 18, 2010

we appreciate you

It's Customer Appreciation day [until this Friday, May 21st]: buy any jar of salt and as a 'thank you,' receive a free 1 oz. salt sampler of your choice!

This year, our most popular salt samplers have been:  almond cardamom, bloody mary, lavender rosemary, and chorizo.  To take advantage of the offer:  just write which salt sampler you'd like in the 'message to the sender' box when you check-out through PayPal, and we'll include it with your order.

Our almond cardamom salt also just won an award from the NASFT [National Association for the Specialty Food Trade].  We're over the moon to snag a Silver medal for Best Flavor Enhancer!  The next round of judging is in June, where we'll be going for the Gold!  *fingers crossed*

Competition was tough, with 1,570 entries across 31 categories.  The judging feedback was based upon the following criteria: 1 denoting 'poor,' while 5 is 'excellent.'
Our almond cardamom salt scored:

Quality:  5
Innovation:  4
Packaging:  4
Ingredient profile:  5
Pricing:  5

Judge comments:  wow.